On-page search engine optimization is essential in order to increase your website search rank. Being able to optimize your on-page elements will significantly help the search algorithm to identify your web page content as relevant to a particular search and helps in boosting your search rank as well. It is unfortunate that while many of us know the importance of on-page optimization, only a few is able to do it right. Here are the top 10 common on-page SEO mistakes that you should avoid to enjoy better search engine optimization results.
1.Your website has duplicate contents
Duplicate content is one of the common demise of websites that hurt their search rank. Most of the time duplicate content is present on new sites that are created on platforms or out of the box content management system. You need to evaluate your site for duplicate content and remove them. Doing this can become tedious but using analytic tools to find duplicate contents on your web pages can lighten the process.
2.Using the same title tags on your web pages
Using the same title tags for your web pages is a poor SEO tactic. Unless you want to rank your website for a single keyword, it is not smart to duplicate your title tags from one web page to another. The search engine will only rank your website for a single keyword if this is the case and you are limiting your search engine reach to just a few web users who are searching for that single keyword.
3.Not using Analytics tool to evaluate your conversion
It is quite impossible to make a thorough evaluation of your website conversion manually. The use of analytic tools should always form part of your SEO strategy in order to obtain more objective data about your web page conversions and SEO success. Relying on your human capacity is not enough to cover the entire aspects of your SEO performance and the process can be gruelingly tiresome when done manually. Analytic tools are more convenient and can cover the loopholes on your SEO strategy telling you where to concentrate your SEO efforts to get better results with rank tracking of your website.
4.Not exerting effort on local search optimization
Optimizing for local search should be a focus for local businesses. Try using region specific keywords in optimizing your page titles and your content description. This can help improve your keywords tracking using specific keywords for local search.
5.Neglect of using title tags
If there is one important element to be optimized on-page, it is the title tag. This element on your web page is what your web users see on your search engine result page listing and helps you to rank for a particular tag or keyword. Make sure not to neglect this important aspect of on-page optimization strategy to optimize results on search.
6.Failure to make your web page more engaging
Today’s search algorithms are getting more inclined in ranking websites higher with quality images and video content. Using graphical presentation to your content is one way of engaging your readers. Purely textual web page content loses its appeal to the internet users and they usually rank poorly on the search engine.
7.Unreasonably too many links on your web page
Embedding too many links to your web page content can hurt your ranking on the search engine. The Google algorithm in particular will take this as a red flag that you are undertaking improper link building strategy that is against the Google Webmaster policy. Using an analytic tool, you can evaluate each of your web pages whether it contains too many links. Try to remove some of them and retain only high quality links from reputable sources.
8.Using inappropriate keywords
Even if you are writing a killer content for your website but it is not optimized for the right keywords, you will still get a poor search result. Finding the right keyword for your content is very crucial as it affects the quality of traffic to your site and your conversion as well. Poorly targeted keywords can only take visitors to your sites who are not interested of buying and are only likely looking for some information. Find the right keywords that are optimized either for global or local searches (depends on your business needs) with a lower competition.
9.Not using the proper anchor text
Websites that use crappy anchor texts like “click here” have a poor conversion and search ranking. It is necessary to use the proper anchor where to embed your links to in order to make it more appealing and relevant to the search engine. Using related keywords is the best option for your anchor text to make it more engaging and relevant to your website visitors. It is a golden rule when using anchor texts to your site to include a call to action to entice your readers to convert better when interacting to your content.
10.Posting low quality content
It is important to write link worthy content that will engage your website visitors to become more interested to read and share it to their social media profiles. Focus on writing high quality content that are shareable and worth reading to drive more traffic to your site making it more noticeable to the search engine.