Creating a blog for your business or for yourself can seem like a rather daunting task when you first attempt the undertaking. You need to make sure that your content is informative, engaging and is in the required format to give your blog and associated website every chance of achieving good levels of success, especially within search engine queries.

While there is a general understanding as to the conventions required to create a successful blog, the content you relay to your audience can be entirely at your own choosing. After all, who knows your audience and their likes better than yourself?

Entertaining

Entertainment is a very broad term that can have a very specific meaning to you and your audience. Just because you are running a blog doesn’t mean all of your content has to be text based. While you will have a few text based articles in there, you should look to mix it up with pictures, videos, infographics, audio and many other mediums. This convergence provides a much more rounded pool of content, entertaining different demographics and ensures that your blog is always fresh and appealing to whomever may land on it.

Informative

Although entertainment is one of the key parts to any successful blog, you need to make sure that this entertaining content also has some substance. While entertainment will draw them in and hold their attention for a certain period of time, it’s this added depth and insight through informative content that is going to establish this bond between you and your audience, keeping them coming back time after time. An important aspect of this informative content is to ensure that your facts are entirely correct, while you may have certain facts that in the grand scheme of things aren’t too important, if they are incorrect you can bet your bottom dollar that someone will pick up on it and point it out to you. The problem with this is that if someone finds one piece of information is factually incorrect, in the eyes of your audience it puts a serious doubt on the validity of your entire content and how trustworthy it is. In their eyes, if you got this one piece of information wrong, what else is wrong?

Well Structured

The term well-structured, for the view point of your article in its entirety falls under two main categories, the actual structure of the post itself and the structure of meta and other data to optimise searchability.

For your blog posts themselves, you should always make sure that the text is broken down into structured paragraphs, making it as easy as possible for a visitor to read the content, as well being laid out in a way that makes the post flow from start to finish and look appealing. One of the main difficulties many bloggers face isn’t generating that initial interest, but holding it right through an entire article. Breaking down your text into small readable clumps, adding images and just making it visually appealing (for those still reading this) will give you the best chance to hold your audience’s attention throughout the article.

Now the other aspect of this structure comes in optimising your article within search engines to result in high keyword ranking, good levels of traffic and a boost for your website. When you have created an article/blog post, no matter what the subject may be, you need to make sure that you include not only relevant tags, but those that will be searchable by someone interested in what you have to say. The more relevant the keywords, the more interested readers you are going to bring through. These keywords can also be applied to the actual meat of your text. If you have a keyword within your text that has strong search engine relevance, you can hyperlink it either to a related page within your website or to an external site that has a strong domain authority.

For example, if you are writing an article about Christmas and you use the term “Christmas Presents” you could hyperlink that to another a relevant page that also contains information relating to that subject. This link will help improve the standing of both pages, benefiting your website in its entirety.

Self Promoted

You could write the most appealing and entertaining articles around, but if you don’t promote them, you aren’t going to get many new followers. Promoting your blog isn’t a time to be shy, it’s a time to shamelessly plug your articles and blog to anyone and everyone. This means sharing it across social media, indexing it with Google Authorship, telling your friends about it, using social bookmarking sites, pretty much anything you can think of.

Not only would this allow you to generate some attention in your blog, those links will also make up part of the SEO that you are achieving through the keywords you have placed within your posts.

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