Author: JohnMcElborough
Bio: is co-founder and MD of Inbound360, a London based PPC agency. John has been building and marketing websites for over a decade and has consulted for some of the UK’s largest brands on PPC and digital strategy. His work has been published on leading industry sites including SearchEngineJournal and Moz.com and he recently authored a free book on hotel marketing which can be downloaded from the inbound360 website.
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